Hunting for Homo Sovieticus: Situational versus Attitudinal Factors in Economic Behavior
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چکیده
منابع مشابه
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متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
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ژورنال
عنوان ژورنال: Brookings Papers on Economic Activity
سال: 1992
ISSN: 0007-2303
DOI: 10.2307/2534558